Now this is interesting...
An article in Philanthropy News Digest indicated that minorities are more likely to engage causes online. Based on a 2010 survey of two thousand Americans age 18 and over, a new study conducted in 2010 from Georgetown University's Center for Social Impact Communication and Ogilvy Public Relations indicated the following:
~ 30% of African Americans and 39% of Hispanics feel they are more likely to support a cause or social issue online than off, compared to 24 percent of Caucasians.
~ When it comes to spreading information about a cause or social issue, 58% of African Americans and 51% of Hispanics are more likely to do so through online social networks, compared to 34% of Caucasians.
~ African Americans and Hispanics are more likely than Caucasians to use social media as an additional source of information as well as to engage with causes by joining a group on Facebook or posting a cause's logo to their online profile.
~ When it comes to social media-induced "cause fatigue," 76% Caucasians are more likely to feel that cause-related e-mails sometimes feel like spam, compared to 66% and 69% of African Americans and Hispanics.
~ Hispanics are more likely to believe that everybody "likes" causes on Facebook and it doesn't really mean anything.
~ 48% of Caucasians and 51% of Hispanics agree they get too many e-mails from the causes or charities they support, 33% of African Americans feel that way.
~ 54% of African Americans and 55% of Hispanics feel more strongly that it's important for their family to be involved in a cause, compared to 46% of Caucasians, and are more likely to be involved in key issues such as diabetes, domestic violence, bullying, childhood obesity, Haiti earthquake relief and recovery efforts, and HIV/AIDS.
