Four Ways to Get To Know Your Supporters

  

Kivi Leroux Miller Marketing Moment

I subscribe to marketing expert Kivi Leroux Miller's newsletter and she sends out a weekly email filled with marketing tips.These newsletters are chock-full of great words of wisdom from the marketing field and I've decided to create a little "moment" just for her.

1. Be Curious, All the Time - Ask a question or two about why they love your organization.

2. Formalize that Curiosity - In the form of a, well, form.

3. Convene Informal Focus Groups - Get a small group of people together who have something in common, and ask a series of questions to get the conversation going.

4. Conduct an Online Survey - If you send an email newsletter, dedicate one edition to asking people to take an online survey, and then promote that survey in other places like Facebook too.