Who's Better at Marketing: Staff or Board?

I subscribe to marketing expert Kivi Leroux Miller's newsletter and she sends out a weekly email filled with marketing tips.These newsletters are chock-full of great words of wisdom from the marketing field and I've decided to create a little "moment" just for her.

According to Kivi, there are the "four basic questions that everyone -- everyone -- who works for your nonprofit and serves on your board should be able to answer easily and competently."

What do you do? (Gets to the elevator speech)

What makes the organization special? (Gets to your "positioning statement" or niche -- how you are different from others working in the field)

Whom do you help? (Gets to clearly defined groups of supporters/participants or "target audiences")

How do you do that? (Can be an expansion of the "positioning statement" or more like a "value proposition" where you outline the benefits to your supporters/participants.)

Read the post HERE. The results are a little daunting.