Creating Sustainable Funding For Your Nonprofit Seminar

Date / Time: Monday, May 16. 2 p.m. to 3:30 p.m.
Location: Sojourner Center, Fillmore Commons, Empowerment Education Building. 2330 E. Fillmore Street, Phoenix, AZ 85006.

What would it look like to have an ever-increasing stream of major donors who love your mission? Join Benevon for this free seminar, presented by Terry Axelrod, Benevon Founder and CEO, on how to create sustainable funding for your nonprofit. Learn a system for fundraising you can start to implement right away, as well as how to get your organization off the annual fundraising treadmill forever. In the first year, their groups raise an average of $200,000 in gifts and pledges.
By the end of this session, you will have learned the following:

• A tested system to identify and cultivate donors who love your mission - donors who will give for operations, capital, and endowment
• How to engage your community in your organization's mission and to inspire giving
• How to get started right away to implement mission-focused, permission-based fundraising

What I learned:

1. Point of Entry
~ Facts 101
~ Emotional Hook
~ Capture Names

2. Follow-Up: Listen and Involve
~ This is also known as the Cultivation Superhighway

3. Ask for Money
~ Units of Service
~ Multiple Year Pledges

4. Introduce Others
~ Free feel good cultivation event

What kind of results I can expect:

~ In 2009, the average 1st year group Benevon worked with raised $202,214 in gifts and pledges.

~ Groups report that over 60% of that money came from new donors

~ By the 3rd year, groups in the 5-Year Program raise an average, cumulative total of $1.5 million in gifts and pledges from using this model.

~ By the 5th year, groups in the 5-Year Program raise an average, cumulative total of $3.5 million in gifts and pledges from using the model

This workshop was held at the Sojourner Center and we got to hear first-hand from the Development person how they have benefited from using the Benevon model. That was a real nice touch. The 5-Year Program is expensive and I asked Ms. Axelrod if this model worked well for start-up nonprofits. She instructed me to use the books first and if I get frustrated then make the call. When the time comes, I do plan to buy the books and use this model.