Three Tips for Nonprofit Media Moguls

Kivi Leroux Miller Marketing Moment

I subscribe to marketing expert Kivi Leroux-Miller's newsletter and she sends out a weekly newsletter filled with marketing tips.These newsletters are chock-full of great words of wisdom from the marketing field, that I've decided to post them here.

In this article, Kivi talks about how we're expected to share all kinds of content in multiple ways. It can't always be about the content, it's about participating in conversation with your supporters. We have the power and direct control over what gets shared with our supporters and can do so in the following three ways:

1. Get Your Content Creation Process Organized

2. Keep It Interesting

3. Repeat Yourself

I never would've thought to do #3, just for the fact that I wouldn't want to sound redundant, but I guess that's a good thing. I certainly didn't see myself as a media mogul before reading this article, but it makes sense now. It's called "freedom of speech" and people can throw anything out there and the general public will believe or not; read it or not. Good or bad, the media--in all its many forms--is here to stay (and changing) and I like the idea of having the power to say what I want to my supporters. In whatever form I choose. For the full article, go HERE