Big Money on social media?

In an article written back in May from the Chronicle of Philanthropy, in response to a survey put out by the Nonprofit Social Network Benchmark not many charities are raising significant amounts of money through social networks:

Fewer than 3 percent of the 11,196 nonprofit groups that responded to the Nonprofit Social Network Benchmark survey said that they raised more than $10,000 on Facebook in 2010.

But of the 27 charities that reported raising more than $100,000 on Facebook, 30 percent had annual budgets of $1-million to $5-million.

Nearly nine out of 10 organizations in the survey said they have a presence on Facebook. Almost 60 percent of the groups use Twitter, and nearly a third say they are on LinkedIn.

The study was sponsored by the Nonprofit Technology Network; Blackbaud, a fund-raising software company, in Charleston, S.C.; and Common Knowledge, a technology-consulting company in San Francisco.

TWZ has a presence on both Facebook and Twitter. Once we become official, we do plan to set something up on Facebook. Whether we make $10,000 or less, anything that helps support the programs is a good thing in my book.