Kivi Leroux Miller Marketing Moment
I subscribe to marketing expert Kivi Leroux Miller's newsletter and she sends out a weekly email filled with marketing tips.These newsletters are chock-full of great words of wisdom from the marketing field and I've decided to create a little "moment" just for her.
*5 Tips for Building Fundraising Partnerships with Local Businesses
~ Bring an Entrepreneurial Spirit to the Team
~ Analyze Your Existing Assets
~ Pinkwashing Shouldn't Color Your Thinking
~ Keep Things Simple
~ Messaging Does Not Always Equal Mission
This article can be read in its entirety HERE.
*Taken from Chapter Two of Joe Waters' book, Cause Marketing for Dummies: Cause marketing is a partnership between a nonprofit and a for-profit for mutual profit.
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Your advice/suggestions/tips/best practices about the nonprofit sector are appreciated.