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Thursday, August 11, 2011

5 Tips for Building Fundraising Partnerships with Local Businesses




Kivi Leroux Miller Marketing Moment

I subscribe to marketing expert Kivi Leroux Miller's newsletter and she sends out a weekly email filled with marketing tips.These newsletters are chock-full of great words of wisdom from the marketing field and I've decided to create a little "moment" just for her.

*5 Tips for Building Fundraising Partnerships with Local Businesses

~ Bring an Entrepreneurial Spirit to the Team

~ Analyze Your Existing Assets

~ Pinkwashing Shouldn't Color Your Thinking

~ Keep Things Simple

~ Messaging Does Not Always Equal Mission


This article can be read in its entirety HERE.


*Taken from Chapter Two of Joe Waters' book, Cause Marketing for Dummies: Cause marketing is a partnership between a nonprofit and a for-profit for mutual profit.

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Your advice/suggestions/tips/best practices about the nonprofit sector are appreciated.