Gimme a W, Gimme an H, Gimme a Y

Funding ideas, motivational nuggets and stories from For Impact

Tom Suddes, of The Suddes Group, summarizes Simon Sinek's book Start with Why:

Essence of his message:

People don’t buy what you do... they buy why you do it.

Mediocre organizations and leaders always sell 'outside-in'... talking about WHAT, then HOW (features, benefits).. never even getting to the WHY.

Great leaders sell 'inside-out'... leading with the WHY.